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Facebook 101

September 29, 2009

About
Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Visit the About page to get the latest demographics on users.

All Facebook functions are run from a “profile” which must be created by an individual, not a company or organization. Signing up is easy, just follow the instructions on the site. There is no advanced computer knowledge needed for this site.

Interactivity Etiquette

Since Facebook is mostly used for interacting with friends and family, don’t intrude on this space by posting too much information. You want to stay visible in your follower’s feeds, but not so often that it’s annoying. As a general rule of thumb, post a few times a week, but never more than once a day.

Capabilities

Fan Page

  • Create a company or organization Fan Page to share updates, special offers, photos, and videos
  • Once you have 100 fans you can create a custom URL for publicity off the Facebook platform. Click here to find out how
  • Friends invite friends to build your reach virtually
  • Create events for your fans by launching a event from your Fan Page
  • Use copy from existing collateral to fill in the information on this page – there is no real reason to recreate anything

Groups

  • This allows you to create a discussion group for a subset of your followers
  • Would NOT use this as your main Facebook site as it cannot get a custom URL and has limited capabilities
  • This could be used for a committee or employee book club

Advertisements

  • Create targeted ads that run on Facebook to build fans, promote a website or event
  • Incredibly useful measurement during and post campaign
  • Choose pay per click or impressions payment methods

Causes

  • This application allows you raise donations and friends for a cause
  • All donations are processed through A Network for Good which does require a monthly fee
  • This could serve as the Facebook home for your nonprofit organization with media room and discussion boards
  • Corporate organizations can also set up a Cause for a nonprofit they support – Excellent cause-marketing idea!
  • Handy Get Started Guide

Pieces of Flair

  • This fun application allows you to create buttons with your logo or tag line that is shared across Facebook
  • It’s really easy to set-up and have it “live” on its own

Drawbacks

  • Not very brand focused – cannot customize page design
  • Largely social, friend-building network – beware of mixing professional and personal worlds

Great Uses for Facebook

  • Before and After Photos of Work – this could be used for construction contractors, professional organizers, capital campaigns, etc.
  • Create a mascot profile – let your brand live and breathe with a Facebook profile for your organizations mascot

Handy articles:

HOW TO:  Set-Up a Winning Facebook Page – http://mashable.com/2009/09/22/facebook-pages-guide/

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