Advertising is Dead. Long Live Advertising.
The most recent proclamation of the ad agency’s demise has come in the form of crowdsourcing. This time, I agree. Sort of.
Agencies need to get back to their reason to exist – ideas. And, not just ideas that fit into 30-seconds or a fancy flash web page. Click on to see what I mean.
Know of agencies doing cool work? I’d love to hear about them in the comments.