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3 Simple Rules of Consumer Action

June 1, 2010

If you want your fans to do something these are your rules.

  1. Reward. Have a big carrot. People need a good enough reason to disrupt their day-to-day lives to care about your brand/cause. This is a good way to bring in new customers.
  2. Recognize. Make ‘em famous. Let your fans be involved in your campaign and give them credit for it. Much like crowdsourcing, but it should be bigger and more collaborative than that.
  3. Reconnect. Connect them to peers of a similar passion. Be the hub, the outlet where your fans find friends and connections. Beware, this is a long-term strategy and if you’re not prepared to commit years and manpower to the project then you should move on.

Shout out to the lady, Dawn,  for the Reward – Recognize – Reconnect titles.

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